What Is A Funnel?

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A funnel is a sales or lead generation tool that takes the customer to exactly where you want them to go plus allows upsells, downsells and data capture. Your funnel puts you in charge and doesn't have the customer wondering what to click or what to do next, speeding the whole process up for everybody.

​​​​​​​Funnels create experiences, websites do not.

What Exactly Is The Difference Between A Website And A Sales Funnel?

The biggest difference between a website and a funnel is that a website doesn't actually do anything. Websites are great, look nice and give plenty of information... and to be honest, who in this day and age hasn't got a website anyway?

The problem is with a website is it is static and just holds information, it doesn't direct you to what you are there for. 

A funnel, on the other hand, is a very simple way of organising what you want your customers to look at and what to do next. There's a little more action taking place on a funnel, where you guide your customers through an experience.

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Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave).

​Point your customer straight to the ONE product or service they need most to help solve their problem.


​Follow-up with your visitors, even after they leave your page!

When Do I Use Funnels?

What Kind Of Funnels Are There?


Sales letter started before the internet when marketers would actually send out long-form physical letters through the post to sell their products.

Sales letters have proven to be very effective offline, and even more so online.

Sales letters are still one of the best ways to convert visitors into buyers.


Also referred to as an opt-in funnel.

The only goal of a squeeze page is to get somebody to give you their email address. These pages have very few other distractions, often without a logo or footer and no other links.

The secret to getting the highest conversions on a squeeze page is to use a curiosity-based headline.

When should I use a squeeze page? 

Usually when going after a new audience and then on the next pages, you start introducing your brand, video's etc


Bridge pages are used in a couple of different scenarios. The first is if you are an affiliate marketer and you're wanting to sell a product but need to explain what it is about before taking them to the sales page in the funnel.

​​​​​​​Bridge pages are also good for cold traffic who may not understand your product or service yet. It allows you to pre-sell them and explain why the thing you are going to get on the next page is important. It works well for building a connection with your audience before you start selling.

Here are some examples of the more popular funnels used.

A marketing funnel can be applied to almost any customer interaction. Whether you're looking for online sales, generating traffic for your brick and mortar store or collecting clicks as an affiliate or generating new leads, you need a marketing funnel. The funnel is a powerful way to bring visibility to every stage of connecting with your customer.​​​​​​​

From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, build more loyalty and stronger brand awareness.

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Example Squeeze Page

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Example Lead Magnet Page

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Example Bridge Page

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Do you think your company could benefit from using funnels, or would you like more information on how they can be used in your company?

Example Sales Page

The marketing funnel works as a unified whole. This means that every section needs to work perfectly for the journey to be successful. There are many things that reduce friction in their marketing funnel. For instance:

Awareness: Branded content strategies appeal to audiences and make them receptive to future interactions.

Consideration: Brand advocates and social proof assist customers when they’re comparing you against competitors.

Conversion: A simple purchasing process reduces the risk of buying.

Loyalty: A loyalty program with regular discounts, email interactions and social media maintains customers.

Advocacy: Receptive individuals in your loyalty program support your future marketing funnels.

Presell Pages: Survey Page, Article Page, Presell Page, Clickpop Page

Optin Pages: Squeeze Page, Reverse Squeeze Page, Lead Magnet, Coupon

Thank You Pages: Thank You Page, Offer Wall, Bridge Page, Share Page

Sales Pages: Video Sales Page, Sales Letter Page, Product Launch Page

OTO* Pages: Upsell Page, Downsell Page

Order Forms: Two Step Order Page, Traditional Order Page, Video Sales Letter Order Page, Sales Letter Order Page, Product Launch Order Page

Webinar Pages: Webinar Registration Page, Webinar Confirmation Page, Webinar Broadcast Room, Webinar Replay Room

Membership Pages: Access Page, Member's Area

Affiliate Pages: Access Page Affiliate Area

Other Pages: Application Page, Ask Page, Store Front, Home Page, Hero Page, Hangout Page, Live Demo Page

*OTO = One Time Offer

There are currently over 35 types of funnels that can be broken down into 10 categories.​​​​​​​


Also referred to as a lead generation funnel.

A lead magnet page is used to bribe someone into giving you their email address in exchange for some type of free gift.

Unlike the squeeze page, this one is not based on curiosity in the headline but is a pure bribe... "You give me your email and I'll give you this thing".

What is the free gift?

​​​​​​​Often times it's a report, an ebook, a video or something else of value to the recipient.