Do We Really Need A Website Anymore?


Yes absolutely, every business needs a website whether you are local, online, sales, or basically any type of business.

The question is: Do you do it yourself or do you employ someone to do it for you?

If you are planning to do it yourself, please read on...

Here's 10 Key Steps To Building A Small Business Website

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Whether you own a high street store, you are a freelance photographer or have another type of small business, a GREAT website is essential for your company’s success.

As a company who has worked on designing, building and marketing over 100 small business websites, we know what it takes to create great and engaging business websites.

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.

Looking to build a new startup website or make your current site more effective?

1. Choose a good domain name

Your domain name, which is also your website address, is often the entry point to your site. It is important that it makes a good impression for usability purposes, as well as for search engine optimization (SEO).​​​​​​​

2. Sign up to a secure, scalable website hosting with good support

A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account.​​​​​​​

It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website.​​​​​​​

3. Prominently display a clear description of your business

A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.​​​​​​​

4. Implement the best content management system

5. If you are selling goods, choose a good e-commerce platform

If you plan on selling goods and/or services through your website, you will need the right technology to do so. (If you do not currently sell anything, you may want to consider doing so since e-commerce could potentially increase your profits.) If you decide to allow users to financially transact with you online, you will need to choose the right platform for your business model.​​​​​​​

Make sure your small business website interface leaves a positive impression that drives results. ​​​​​​​

6. Create an interesting, memorable and engaging website user interface

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine users. Once your website is “crawled” by search engines, it competes with websites that have similar content. The better your website design and content is, the higher your site will show up on search engine result pages.​​​​​​​

7. Optimise your small business website for search engines

Both content quantity and freshness are important to search engines, so it’s important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site.​​​​​​​

8. Regularly create and publish content

Make use of vital data to help you analyze traffic and site performance by installing Google Analytics and Google Search Console (both preferably via Google Tag Manager), and Bing Webmaster Tools.​​​​​​​

9. Install webmaster tools

A website shouldn’t be created and then allowed to grow stale. In order to have a successful website that ranks well in search engines and doesn't get hacked, you need to make sure it is properly maintained.​​​​​​​

10. Implement a website maintenance plan

As you can see, creating a great small business website may not be as simple as you first thought. However, if you follow the steps above, your small business will have an excellent chance of succeeding in the online marketplace.​​​​​​​ Or if you don't have the time or want to employ an agency like ours, feel free to contact us​​​​​​​, we are here to help you.


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