Should You Be Using YouTube In Your Marketing?
Not only is your audience on YouTube, but as the internet's second-largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.
So let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat or dog video after another.
YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months.
You may be thinking: "That’s great, but my audience isn’t on YouTube." Well, think again.
One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Plus you can use YouTube to host your videos you place on your website.
Still not convinced?